Five outstanding companies have been nominated for this prestigious award with the winners announced at the Meffys gala dinner on 5 June 2007 in Monte Carlo. As the industry’s official benchmark for measuring success and rewarding innovation, the Meffys recognize and honour the most influential mobile entertainment players from around the world

Nominated in the most Innovative Business Model category, Muzicall's RBT.4.ALL programme enables brands to sell RBTs directly to subscribers across all networks and enable services on any device.To find out more about RBT.4.ALL, please contact Richard Jackson.